How to use gastronomy to share your values?
When planning a corporate event, choosing the menu can play a vital role in reflecting your organization’s core values. Customizing your menus not only impresses your guests, but also reinforces your brand identity.
1. Understand your audience and their personal values.
Knowing the dietary preferences and needs of your employees and guests is essential.
Conduct a preliminary survey to identify diets, allergies and culinary preferences. This approach shows that you respect the human values and the development of each employee.
2. Theme according to corporate culture.
Integrate elements of your brand into the menu. Use your logo colors in the presentation of food or drinks. Traditional dishes from your company culture can also strengthen the sense of belonging and cohesion among your employees.
3. Incorporate the company’s core values.
Choose products that reflect your company’s values. If you’re a sustainability advocate, opt for local, organic, and seasonal ingredients. An innovative company might offer creative, avant-garde dishes. For a strong, inclusive company culture, make sure to offer options for all diets.
5. Collect feedback and continuously improve activities.
4. Work with a caterer who shares your values.
Work closely with your caterer to create a tailor-made menu that reflects your company’s DNA. Share with them
your business plan, company history and values so they can come up with innovative and personalized ideas.
After the event, gather feedback from your guests on the menu and dining experience. Use this information to refine and improve your future events. This continuous improvement approach demonstrates your commitment to delivering exceptional experiences that align with your values.
Customizing your corporate menus to align with your company values and culture is a great way to reinforce your brand identity and create memorable experiences.
By working with a caterer who shares your company values and considers your guests’ preferences, you can deliver a service that is both delicious and meaningful.
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